Saturday 5 February 2011

ranking of effective pharma websites

With pharma's online marketing growing apace, we're naturally curious about the results. Drug websites can be snazzy, but do they really help pump up sales? Well, a new report from Decision Resources' Manhattan Research division suggests that at least some branded drug sites inspire web surfers to follow up with their doctors.
Without further ado, here's the Manhattan Research ranking of the most successful brand sites and the companies behind them: Levitra (GlaxoSmithKline/Bayer); stop-smoking drug Chantix (Pfizer); ED remedy Cialis (Eli Lilly); heartburn treatment Nexium (AstraZeneca); Yaz (Bayer); fibromyalgia and pain drug Lyrica (Pfizer); birth control product NuvaRing (Merck); asthma treatment Symbicort (AstraZeneca); ED drug Viagra (Pfizer); and sleep inducer Lunesta (Sunovion).


 Levitra, Chantix top ranking of effective pharma websites - FiercePharma http://www.fiercepharma.com/story/levitra-chantix-top-ranking-effective-pharma-websites/2011-02-01#ixzz1D6kyD3t2

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